Steve, that might be part of it, but the real reason was a woman marketing director that sugest the term "Instant Classic". I guess that might work for the F500's also??? Chris R.
[EMAIL PROTECTED] wrote: I think we need to take a page from the Harley Davidson history to up our numbers as well as increase our visibility. In 1988 ( please bear with me there is a point to all of this!) Harley Davidson was on the brink of bankrupcy. They were bailed out at the last minute by a Chicago bank, this enabled them to finish work on their then new V-Twin, They shipped it off to the top 3 motorcycle publications in the country and after rave reviews ; waited for the sales onslaught... and waited ... and waited. They had the best product with great reviews, but no buyers. THey then took the unheard of position of cancelling all media and print advertising and putting all the remaining resources into trucks loaded with "new" product and hit the road. They went to every Harley dealer in the country for " test rides" something no other manfacturer had ever tried. Moral of the story is that Harley took the show to the folks that were already intrested in motorcycles and just showed them in a new way. $ 10,000 in HD stock in 1988 is now North of $ 2 MILLON ! 1. Lets try to arrange a "test" drive in each division, maybe Q or Jim Elder would donate the use of a car for a fall drivers school. A car could be put on display at each National event in that division for the year with a sign. " enter drawing for free drivers school in this car". We might get each division to throw in a discount for the school because we would be promoting the school for everyone that signed up. Also hit the race shops/ manufactures for promos for helmets, suits, gloves, etc. Make it a real " arrive and drive". Get Rob from Formula car magazine to do a piece on it and make it a season long promotion. Yes you'll only have one winner in each division, but all the car builders would get a database of " newbies", Formula Car would get a new subscribers database, and the F500 community will have planted a lot of " seeds" for future growth. 2. Just like Harley has a trade marked sound " pot-at-o, pot-at-o, pot-at-o" our class has one of the most unique sounds in the paddock. When a GT 1 fires up all I hear is money, and when a Spec Miata fires up, " Is it running ?" But when an F500 starts notice the " new" spectators around the paddock. Now I know that a lot of you have done this for years and it's 2nd nature, but watch the heads turn, this unique sound is what sets us apart and should be part of a marketing campaign. " Catch a quick buzz", F500, " Get a quick Buzz" F500 or something similar. It's probably too late to do anything for this year, but with a little planning, I think this could be a great way to energize future numbers. Thanks, Steve Moore Red Dog Racing Red Devil # 67 ________________________________ FormulaCar Magazine - A Proud Supporter of Formula 500 The Official Publication of Junior Formula Car Racing Subscribe Today! www.formulacarmag.com or 519-624-2003 _________________________________ _______________________________________________ F500 mailing list - [email protected] To unsubscribe or change options please visit: http://f500.org/mailman/listinfo/f500 *** Please, DO NOT send unsubscribe requests to the mailing list! *** --------------------------------- Do you Yahoo!? Next-gen email? Have it all with the all-new Yahoo! Mail Beta. ________________________________ FormulaCar Magazine - A Proud Supporter of Formula 500 The Official Publication of Junior Formula Car Racing Subscribe Today! www.formulacarmag.com or 519-624-2003 _________________________________ _______________________________________________ F500 mailing list - [email protected] To unsubscribe or change options please visit: http://f500.org/mailman/listinfo/f500 *** Please, DO NOT send unsubscribe requests to the mailing list! ***
