I LOVE IT. To take it one step further and I agree it is up to us to sell the
class after the slogan. Each member invest in a small sign in or near (in plain
sight) encouraging potential new class members or buyers to ask us about the
class and we would be happy to elaborate. GOOD JOB, tom manalio. OK, now lets
all agree to do it....
Sean McDonald <[EMAIL PROTECTED]> wrote: I've been thinking hard the last
couple of days about some slogans or
phrases that might get some attention. In my career I have learned that you
first must understand the problem to effectively develop a strategy for pr.
I think based on this great thread that we understand the primary problem...
image of the class, outsider's knowledge of the class, and superior bang for
the buck compared with other classes (somebody correct if me if I'm wrong or
missed something).
To that end I want to suggest a slogan that I really think will get
attention, which is all we need. A slogan will never sell anything but if
we get someone's attention we have an opportunity to do the selling
ourselves. The slogan would be stated:
Formula 500, The Low Cash Go Fast Solution
This could be on shirts, etc. and for the cars themselves it could be
watered down for space to read: F500 Low Cash, Go Fast!
While I think the bumper sticker idea about have enough money for booze and
women is pretty funny I don't see my wife letting me get away with putting
that on my car anytime soon - no offense to the suggestion.
I read somebody saying something about reaching the younger crowd and I
agree as I consider myself to still be young (just turned 36, ouch) but we
have to realize that a person probably has to be just old enough to have a
career (i.e. money to spend) or young enough to still have a trust fund to
do any kind of racing.
The slogan is just step one. After that comes a well thought out advertising
campaign in publications that will reach the right sort audience and most
importantly a grass roots effort to spread the word to potential racers
across all our regions. I will be happy to have some design work done
(gratis) for potential shirt designs and sticker designs as well as some
speculative ads if the group thinks it's a good idea. I may be new to this
community but I do believe in it and would like to be racing these cars for
many years to come.
Okay, I'm done now so feel free to fire the rockets away at the idea.
Sean
Sean G. McDonald
Advertising Director
Peninsula Daily News
360-417-3540
-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]
Sent: Monday, July 24, 2006 5:33 AM
To: [email protected]
Subject: Re: [F500] racing car counts
Cory,
The snapped belt may not be expensive in and of itself, but when the entire
weekend is thrown away because it breaks in lap 2, the effective cost is
the
entire weekend, i.e., entry fee, hotel, tow gas, tires, etc. From my
experience, my actual finish rate hovers around 50%, and I do a LOT of
preventive
maintenance, and have never hit another car, hit a wall, or otherwise
created a
driver-error DNF.
Under any circumstances, I think you missed my point (or I just didn't get
it across well).
If you ask most people in the paddock what they think of F500, you will get
several responses, and these are what limit our attractiveness to those who
come into SCCA with no understanding of our class structures.
1) Unreliable
2) Noisy (almost as bad as RX-7s or FMs)
3) 'Not real race cars' or 'overgrown go-karts'
4) Just another formula class with 2 cars on the track
To solve perception #4 by growing, we have to deal with perceptions 1
through 3.
Also, if I may, has anyone thought about trying to get the word out by
putting information in karting magazines? Putting ads into SCCA is talking
to
those who already know who we are, IMHO......
Marshall Mauney
2002 Red Devil
In a message dated 7/23/2006 5:44:14 P.M. Eastern Daylight Time,
[EMAIL PROTECTED] writes:
<<Marshall regarding reliability. If you run your engine stock/legal and
replace the belts on a reasonable cycle, I beleive our cars are very
reliable. The
guys who got me into racing were IT drivers and they were also having to
work on their cars all the time. A big difference was when they had a
mechanical DNF, it was something much more expensvie than a $50 belt.
I do agree that you can race a SS or IT and have long periods where you
don't have to spend so much time between races on maintenance (like we do),
but
the guys that do that aren't winning national or ARRC races. In addition
to
spending $25k for an engine from Sunbelt, how much reliability do you give
up
when you tweak an SM to the point where it can win national races?
I am not trying to flame Marshall, I just beleive that it is accrate to
describe our class as very reliable.>>>
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Content preview: I LOVE IT. To take it one step further and I agree it is
up to us to sell the class after the slogan. Each member invest in a
small sign in or near (in plain sight) encouraging potential new class
members or buyers to ask us about the class and we would be happy to
elaborate. GOOD JOB, tom manalio. OK, now lets all agree to do it....
[...]
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postmaster.rfc-ignorant.org
0.5 SARE_HTML_MANY_BR05 Tooo many <br>'s!
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