Dear Brothers/Sisters,
The Solar Ingress into Sidereal Aries is a day of great rejoicing for the philosophically oriented. Happy Vishu and may the Absolute Self, whose symbol the Sun is, bless you with Grace Divine ! Vishu is derived from Vishuvath Vrittha, which means the Celestial Equator. Web Astrologer G Kumar http://www.eastrovedica.com ----- Original Message ----- From: Bob Brigante <[EMAIL PROTECTED]> To: <[email protected]> Sent: Sunday, April 10, 2005 12:57 PM Subject: [FairfieldLife] Re: OK, here's the poop > > > --- In [email protected], Rick Archer <[EMAIL PROTECTED]> wrote: > > Emailed to me on the side: > > > > Got a long voicemail from someone on the course. > > > > > > Anyhoo...Turns out the whole thrust of this > > 'recertification' seems to be marketing. > > Within the next 2-3 months there will be 500 > > storefronts in malls. Each one will have all the > > MAPI and movement products, a largescreen TV with the > > M channel, a children's corner, a spa, a TM center. > > There's more I can't remember. > > He wanted to know the 5 high end malls in the area. > > They will hire 4 people working in each store plus a > > manager. A man and woman from the course will be > > supervising. AND GET THIS. MAHARISHI WILL BE PAYING > > FOR EVERYTHING. > > ****************** > > If the TMO is looking for high-end malls, that means they're not > going to do the cheap strip mall option, and they're going to pay > through the nose, like $36/sq.ft (plus maybe another $10/sq.ft. for > security, utilities, taxes, etc. -- > http://www.icsc.org/srch/sct/sct1103/ ): > > http://retailtrafficmag.com/mag/retail_bad_news_retailers/ > > In addition, renters at malls usually have to pay a percentage of > sales, something I doubt the TMO is going to be happy about: > > http://retailtrafficmag.com/mag/retail_hot_topic_long/ > > In order to have a spa with separate facilities for men and women, > plus a MAPI store, plus a TM center, it sounds like you would need > about 2000 sq. ft. -- at $36/sq.ft. plus taxes etc, that's about > $7500/month. Plus two TM teachers at $4K/month each, one manager at > $5K/month, and 4 other employees at $3K/month, plus payroll taxes. > Total for rent and salaries: about $40K/month (plus whatever the mall > owners collect as percentage of TM store sales). > > Income from MAPI products sales could not amount to much -- many of > the items are so overpriced (like honey at $50/lb.) or of little > interest to the general public, so these sales won't amount to much, > and if meditators start to shop for their MAPI products at these mall > stores, it would be merely cannibalizing sales from the MAPI.com web > site. > > The mall store will have to rely on the income from the spa and from > TM instruction, shooting for one spa treatment a day at $645/day > (taking this figure from The Raj's price list: > http://www.theraj.com/rajoffers/panchakarma.html ). But the Raj has > always lost money, even in a town with 2000 meditators, many of whom > are rich and can afford these pricey treatments. And, outside of > Fairfield, there are many other spas, even competing Ayurveda spas, > that offer similar treatments, often at lower prices, and usually in > more attractive surroundings than a tiny room in a mall. > > Initiating one person every day into TM every three days at $2500, in > addition to the one per day for the spa treatment, would bring in > enough money to break even ($645 x 30= $19350 plus $2500 x 10= > $25000, for a total of $44350/month), and a handful of these mall > stores may be able to meet these goals, which have to see a spa > treatment and one initiation every 3 days indefinitely to stay > solvent. > > But when you multiply the 500 proposed stores by these numbers for > spa treatments and initiations, it amounts to 15,000 people a month > in the USA seeking TM spa treatments -- a very unlikely figure -- and > 5,000 people a month starting TM, a figure which has not been > remotely approached since the wave of initiations in the 70s after > the Merv Griffin shows (when 50,000/month were learning TM). And I > don't see any reason why a different weighting of needed numbers -- > more initiations into TM and fewer spa treatments, or vice versa -- > could come up with a formula that could work for these mall stores, > since there is just not much happening for the TM movement either in > terms of people learning TM or buying Maharishi Ayurveda treatment. > > Somebody should call in a consultant from Booz Allen Hamilton or some > other top consulting firm and bounce these ideas off somebody > reasonable before they commit to long-term leases (which would > probably be required since the spa would require extensive > modification to the leased mall space that would not be suitable for > many other applications) on a proposition that can't possibly work. > > Bob > http://geocities.com/bbrigante/updates.html > > > > > > > > > To subscribe, send a message to: > [EMAIL PROTECTED] > > Or go to: > http://groups.yahoo.com/group/FairfieldLife/ > and click 'Join This Group!' > Yahoo! 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