Sony.  They consciously charge more than everyone 
else, because they believe it will make the buyer
perceive them as better than everyone else.

--- In [email protected], "dr_bevan_morris" 
<[EMAIL PROTECTED]> wrote:
> Dear Shem,
> The malls idea is great, and you should be proud and walk tall.
> We will make TM as a brand name like Sony or Toshiba.
> 
> --- In [email protected], "shempmcgurk" 
<[EMAIL PROTECTED]> 
> wrote:
> > I cringe and cover my face in anticipated mortification even when I 
> > THINK about going to my neighbourhood mall and passing by a TM 
store 
> > front.




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