AP Burger King launches beef-scented body spray Thursday December 18, 7:27 pm ET Where's the beef? A new meat-scented body spray makes men the answer, courtesy of Burger King
NEW YORK (AP) -- Looking to beef up your mojo this holiday season? Burger King Corp. may have just the thing. The home of the Whopper has launched a new men's body spray called "Flame." The company describes the spray as "the scent of seduction with a hint of flame- broiled meat." The fragrance is on sale at New York City retailer Ricky's NYC in stores and online for a limited time for $3.99. Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend. The marketing ploy is the latest in a string of viral ad campaigns by the company. Burger King is also in the midst of its Whopper Virgins campaign that features an taste test with fast-food "virgins" pitting the Whopper against McDonald's Corp.'s Big Mac. Burger King Holdings Inc. shares rose 15 cents to close at $20.53.
