--- In [email protected], TurquoiseB <[EMAIL PROTECTED]> wrote:
> 
> Actually, that's a rather bad example to use.  :-)
> Both Viagra and Cialis have been the victims of
> widespread counterfeiting.  *Good* counterfeiting,
> the quality of which is so good that only a chemist
> with a laboratory can tell whether the Viagra pill
> is real or a placebo.  These counterfeits are so
> widespread that they have shown up being dispensed
> in legitimate pharmacies.  It has been estimated 
> that as much as 30% of the Viagra and Cialis taken
> in recent years has been nothing but a placebo.
> 
> And yet few of the customers have complained.  
> Go figure...
> 
> Unc

The drug manufacturers appear to be combatting counterfeiting with
technology. 

Of course, among cynics, the counterfeit claims are proclaimed to be a
branding and scare tactic used by the manufactures to reduce sales of
legitimate grey market drugs sold on-line far less expensively than
mainstream channels -- the manufacturers key customers.

Still, per your original point implying at lest 30% placebo effect of
 ED drugs, it strikes me as funny that  such a high number of men can
imagine up and manifest a full and sustained erection from a fake
pill, when sustained and massive erotic manuveures and stimulation by
female counter parts don't do the job. 

Why even bother with chasing women then? Why not imagine up and
manifest the whole thing: the erection, the nubile california blonde,
the 3 hour performance, the 10.0 richter scale orgasm, the blonde
emphatically swearing you are by far the best lover she has ever had.
Why stop there. Why not imagine / manifest the beach front mansion ...  


***************************

About the Anti-Counterfeiting Program

RFID incorporates the use of small radio frequency tags on product
packaging that can be electronically scanned to authenticate and track
products through the distribution system, from manufacturing plant to
retail pharmacy. The technology is difficult to replicate and—with
widespread adoption—will help protect the pharmaceutical supply chain,
and ultimately consumers, from fake medicines, says Pfizer.

The project supports FDA efforts to promote the development of
standards and processes in preparation for RFID's broader use across
the pharmaceutical industry. Pfizer will begin planning for the
project immediately and has set a goal to start shipping Viagra with
RFID technology by the end of next year.

Viagra was selected because it is one of the most recognizable and
counterfeited medicines in the United States. The company will add
passive RFID tags to cases and retail packages of Viagra at an
estimated initial cost of several million dollars. Pfizer does not
expect to achieve any cost savings at this point. "To us, this is
strictly a patient safety issue," said Tom McPhillips, vice president
of the U. S. Trade Group. "Drug counterfeiting is a serious and
growing problem and RFID offers the potential to be an important
anti-counterfeiting technology in the future. It's certainly not the
only solution.

McPhillips said the year-long Viagra project will help Pfizer further
define both the benefits and challenges of RFID as the company and the
industry move toward its broader implementation.

Pfizer says they are taking a multi-faceted approach to combating
counterfeiting. In addition to RFID, the company has incorporated
color-shifting inks into the logos on some product packaging and has
implemented unique bar coding and other tools to make it more
difficult for criminals to copy its products.

Pfizer has increased the size of its global security staff assigned to
anti-counterfeiting activities and is working closely with law
enforcement agencies in a number of countries to identify and close
down counterfeiting operations, and to prosecute those involved. The
company also recently initiated legal action against several dozen
websites selling illegal or unapproved versions of its products.




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