>From the definition for "milquetoast" at dictionary.com:

"Word History: An indication of the effect on the English language of popular 
culture is the adoption of names from the comic strips as English words. Casper 
Milquetoast, created by Harold Webster in 1924, was a timid and retiring man 
named for a timid food. The first instance of milquetoast as a common noun is 
found in the mid-1930s. Milquetoast thus joins the ranks of other such words, 
including sad sack, from a blundering army private invented by George Baker in 
1942, and Wimpy, from J. Wellington Wimpy in the Popeye comic strip, which 
became a trade name for a hamburger. If we look to a related form of popular 
culture, the animated cartoon, we must of course acknowledge Mickey Mouse, 
which has become a slang term for something that is easy, insignificant, 
small-time, worthless, or petty."

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