BEWILDERED AUTHOR VOWS HE'S NOT THE MESSIAH
By Bobbie Johnson
SMH
March 22, 2010

http://www.smh.com.au/entertainment/books/bewildered-author-vows-hes-not-the
-messiah-20100321-qo0i.html

A religious group bizarrely believes a writer has come to save the world.

The trouble started when Raj Patel appeared on American TV to plug his
latest book, an analysis of the financial crisis called The Value of
Nothing.

The San Francisco-based author, 37, thought his slot on comedy talk show The
Colbert Report went well enough: the host made a few jokes, Patel talked
about his work and then, job done, he went home.

Shortly afterwards, however, things took a strange turn. Over the course of
a couple of days, cryptic messages started filling his inbox.

"I started getting emails saying, 'Have you heard of Benjamin Creme?' and
'Are you the world teacher?' " he said. "Then all of a sudden it wasn't just
random internet folk, but also friends saying, 'Have you seen this?' " What
he had written off as gobbledygook suddenly turned into something altogether
more bizarre: he was being lauded by members of an obscure religious group
who had decided that Patel -- a food activist who grew up in a corner shop
in Golders Green in north-west London -- was the messiah.

Their reasoning? Patel's background and work coincidentally matched a series
of prophecies made by an 87-year-old Scottish mystic called Benjamin Creme,
the leader of a little-known religious group called Share International.
Because he matched the profile, hundreds of people around the world believed
that Patel was the living embodiment of a figure they called Maitreya, the
Christ or "the world teacher".

His job? To save the world, and everyone on it.

"It was just really weird," he said. "Clearly a case of mistaken identity
and clearly a case of people on the internet getting things wrong."

What started as an oddity kept snowballing until suddenly, in the middle of
his book tour and awaiting the arrival of his first child, Patel was
inundated by questions, messages of support and even threats. The influx was
so heavy that he put a statement on his website referencing Monty Python's
Life of Brian and categorically stating that he was not Maitreya. Instead of
settling the issue, his denial merely fanned the flames for some believers.

Patel's career -- spent at Oxford University, the London School of
Economics, the World Bank and think tank Food First -- has been spent trying
to understand the inequalities and problems caused by free-market economics,
particularly as it relates to the developing world.

His first book, Stuffed and Starved, rips through the problems in global
food production and examines how the free market has kept millions hungry.
The Value of Nothing, meanwhile, draws on the economic collapse to look at
how we might improve the lives of billions around the globe.

Unravelling exactly what it is that Share International's followers believe
is tricky. Their creed is based on an amalgam of various religions,
spiritualism and metaphysics.

Creme -- who joined a UFO cult in the 1950s before starting Share -- says
that Maitreya represents a group of beings from Venus called the Space
Brothers.

This 18-million-year-old saviour, he says, has been resting somewhere in the
Himalayas for 2,000 years and -- as a figure who combines messianism for
Christians, Buddhists, Hindus, Jews and Muslims alike -- is due to return
any time now.

While Patel struggles with this unwanted anointment, his friends and family
are tickled.

"They think it's hilarious," he said. "My parents came to visit recently,
and they brought clothes that said 'he's not the messiah, he's a very
naughty boy'. To them, it's just amusing."

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