--- In [email protected], "Patrick Gillam" <[EMAIL PROTECTED]> wrote: > Lawson wrote: > > the storefront centers are meant to be revenue generators > > From what I've seen of the world of business, > "revenue generators" are high-margin or high- > volume items such as food service contracts in > Iraq or convenience store staples such as soft > drinks, beer, pornography and cigarettes. Spa > services, which is what these centers are selling, > are not among those things I'd call revenue generators. >
And yet, I've seen USA Today articles about mall-based spas and massage parlors and so on... > I suspect that spas require exotic locations to work, > so that the spa becomes a vacation. A day spa? I've seen tanning salons combined with party costume shops, so exotic takes on its own meaning, depending... I was involved > in the marketing of an alternative and complementary > health care facility in Portsmouth, New Hampshire, > that the manager envisioned to be a spa, but it was a > huge disappointment. It was beautiful place with a host > of great services offered under the imprimature of a > respected hospital, yet sales fell far short of projections. > For the TMO, breaking even should be enough... > Anyway, my jadedness in matters of marketing > should not stop Maharishi and the remaining > believers to try this last fling. Counterintuitive > actions work sometimes. > There are lots of "remaining" believers. Perhaps the Fairfield people are all jaded, but there's plenty of non-Fairfield types who practice their program every day. To subscribe, send a message to: [EMAIL PROTECTED] Or go to: http://groups.yahoo.com/group/FairfieldLife/ and click 'Join This Group!' Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/FairfieldLife/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
