Someone posted a beautiful link to a Buddhist monestary which introduced a TM as a real meditation for their practise. This has been going on in a growing scale all over the South-East Asia since the 1980's. They obviously find their Buddhist meditations to be lacking in depth.
Other Buddhists are more comfortable being sponsored by Pepsi: http://www.youtube.com/watch?feature=player_embedded&v=40DykbPa4Lc