--- In FairfieldLife@yahoogroups.com, "card" <cardemaister@...> wrote:
> Is lying, or at least exaggerating, in most cases necessary for e.g. 
> commercial success?
> As an example, was the original success of Coca Cola based
> on big lies about its health benefits?


Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, 
dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the first 
advertisement for the beverage on May 29 of the same year in the Atlanta 

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