When searching for a name to call the followers stupid enough to pay him a million bucks for the privilege, and looking for one that captured the combination of ethics and humility they represented, he certainly couldn't have done any better than "Raja" or "Maharaja."
http://www.wired.com/autopia/2013/09/rolls-royce-tiger-car/ <http://www.wired.com/autopia/2013/09/rolls-royce-tiger-car/>