Ann, years ago in a communications class I learned that young people in certain ways feel invincible, like they will never die. Consequently ads against drinking and driving that featured a skeleton did not have any impact. So they changed to ads saying *friends don't let friends drive drunk* and that worked because young people are very tribal.
On Sunday, January 19, 2014 9:09 AM, "[email protected]" <[email protected]> wrote: Barry Wrote: But then AIDS came along. And suddenly the old fears came with them. And the world changed again, but this time in a more restrictive, more fearful direction. I think much of the fear around AIDS has faded away and I think a lot of this has to do with the passage of time, the fact that there exist more effective HIV drugs and because many "straight" people still think of it as a gay disease. I think the "gay disease" opinion is the result of not only ignorance but of a 'holier-than-thou' attitude that these people think will somehow keep them safe from contracting the HIV virus. My observationis that the average person under the age of 30 really doesn't think about AIDS as a real threat to them.
