AMD Sales Surpass Intel
Retail PCs powered by AMD outsold Intel in October, says Current
Analysis study.
Stacy Cowley, IDG News Service
Wednesday, November 09, 2005
Chip-making underdog Advanced Micro Devices edged past Intel in
October in supplying processors for the U.S. retail PC market,
according to a study by research firm Current Analysis.
Intel has a firm hold on the overall number-one chip supplier spot for
all U.S. consumer PCs, thanks in part to its exclusive deal with
direct-selling powerhouse Dell. Still, AMD's October milestone
illustrates the progress it has made in eating away at Intel's dominance.
Current Analysis, with headquarters in Washington, D.C., collects its
data by surveying major U.S. consumer-electronics retailers. In
October, AMD processors were in 49.8 percent of the PCs those
retailers sold, compared with a 48.5 percent share for Intel.
Competitive Market
AMD brushed past Intel in desktop sales in September. An uptick in its
notebook sales as well in October gave it the overall edge over Intel
for that month, according to the Current Analysis report.
"AMD did the unthinkable by surpassing Intel in October. Continuing to
hold this lead in the holiday season would be a colossal win for the
company," Current Analysis Director of Research Matt Sargent said in a
written statement accompanying the firm's report.
While AMD gained a slight upper hand on market share, Intel is still
the clear revenue winner, thanks to the higher average selling price
of Intel-based PCs. Intel's revenue share of retail PC sales in
October was 57.6 percent to AMD's 40.1 percent, according to AMD's
research.
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