--- In [email protected], bob_brigante <[EMAIL PROTECTED]> wrote: > > --- In [email protected], "jim_flanegin" <jflanegi@> > wrote: > > > > --- In [email protected], bob_brigante <no_reply@> > > wrote: > > > > > > Borders, and Barnes and Noble United States bookstore chains have > > > both selected three-time Oscar-nominated director David Lynch's > > soon- > > > to-be-released new book, 'Catching the Big Fish: Meditation, > > > Consciousness, and Creativity' (Tarcher/Penguin) for a special > > sales > > > promotion in more than 1,600 stores throughout the US. > > > > > > The book, which can currently be pre-ordered at Amazon.com, > > > officially goes on sale December 28th and will be prominently > > > showcased, from January 1 to 29, on sales tables in the front > area > > of > > > every single Borders, Barnes & Noble, and Walden book stores in > > the > > > nation, as well as hundreds of independent book stores. > > * > > > Sounds great, but I wonder why it isn't going on sale *before* > > Christmas? > > > > *********** > > It may be that booksellers would regard the book as less likely to > sell as a Christmas gift, but it's actually better for Lynch if it > goes on sale after Xmas, because the bookstores will be flooded with > people who got giftcards as gifts, instead of going through all the > hassle of mailing books which the recipient may not want anyway. > Good point. I hadn't thought of that- That such a personal book may be better promoted when people can directly buy it vs. being given something that the giver may be interested in, but not necessarily the recipient.
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