--- In [email protected], "jim_flanegin" <[EMAIL PROTECTED]> wrote: > > --- In [email protected], new.morning no_reply@ > wrote: > > > > --- In [email protected], Vaj <vajranatha@> wrote: > > > > > > > > > On Nov 17, 2006, at 2:26 AM, curtisdeltablues wrote: > > > > > > > I wasn't thinking. My apologies to all of those > > > > whose daily cheap thrill comes from FFL. :-) > > > > > > > > > > > > And what is so bad about a cheap thrill? > > > > > > In TM there is no such thing as a cheap thrill, it's all pricey. > I > > > strongly suspect cheap thrills may therefore be a violation of > > > natural law. > > > > > > If you don't pay a lot for it, you'll never appreciate it fully! > If > > > you can't appreciate it fully how can you ever expect to live > life 200%? > > > > > > It's your karma dude! ;-) > > > > > > -TB Vaj > > > > > The view (somewhat) inhernet in comments like yours, and views more > > manifest in other recent posts, appear a bit stuck some past TMO > > strategies, and reveals a limited view of the TMO's current > > organizational objectives and its resulting well considered and > > appropriate business and pricing strategies to meet those > objectives. > > > > Some appear to assume (not you explcity here) that, recasting their > > views in the language of economics and business strategy > disciplines, > > all organizations should and must follow a profit maximization > > objective, and that the only appropriate business strategy is to be > > the low cost producer. And to price accordingly, price must be > > minimized. That is a wonderful strategy for for some organizations. > > But hardly the totality of possibilities. Depending on the > > organizations objectives, and the "competitive" and economic > landscape > > it faces -- there are many other business and pricing strategies > that > > may be appropriate. > > > > The TMO has changed its objectives from being a mass market service > > (60's and 70's), where in that era it priced aggresssively and > > appropriately for that objective, to currently focusing on a > specific > > much smaller market niche. They have abondoned the mass market, and > > its sole focus is on the top 1% or so of education, career, income, > > influence and wealth parameters. This group is quite price > inelastic. > > If they want something, they will obtain it -- and that demand is > > fairly constant whether priced at $500 or $2500. (Quite distinct > from > > the mass market.) > > > > And despite the false assumptions of some, the organizational > > objectives of the TMO have never been "profit" maximization (which > in > > a "non-profit" org has a somewhat different slant than a for profit > > business, but still focusses on similar parallel parameters.). In > the > > the earlier days, the TM's organization objectives were somewhat > > parallel to a for profit's market-share maximization objective. > > Maximize the number of meditators. And support strucure: teachers, > > centers, etc. > > > > Now the organizational objective is to mazimize the number of YF in > > peace palaces and domes, and the number of pundits in such regional > > centers. Quite different objectives from the past. Calling for > quite > > different strategies. You may not care for the current objectives, > > that though in no way diminishes them as valid objectives. With > this > > objective, the TMO approppriately is purusuing a high > > "differentiation" business strategy, and pricing quite > approriately to > > fuel the high costs of that differentiation strategy -- and pricing > > appropriately to the highly inelastic (price insensitive) demand of > > its target market. > > > > As a note of clarification, the above strategy applies to new > > meditators and YFs via its envisioned best-of-breed, world class > peace > > palace facilities. Filling the domes, right now, is a parallel > effort, > > with its own distinct strategy, based on the "residual" customers > from > > the TMO's "old market". Thus, during its transition of > organizational > > objectives, the TMO is expansively supporting the old market via > > generous price supports and incentives to participate in the domes. > > > Good points. I agree that the goal of the TMO is no longer to > provide cheap meditation for everyone, but more in line of what you > mention, like it or not.
The 'goal' is difficult to fathom - real estate is mentioned in the PR more often than anything else. Along with 'millions' as the second most often mentioned topic. Oh, and there's a passing reference to stress relief and TM, sometimes. JohnY
