--- shempmcgurk <[EMAIL PROTECTED]> wrote:

> --- In [email protected], "boo_lives"
> <[EMAIL PROTECTED]> wrote:
> >
> > http://www.youtube.com/watch?v=1Q7ffGdfbqs
> >
> 
> 
> And they said that the original version of "Once
> upon a time in 
> America" was too long.
> 
> Well, this 4 minute 41 second "commercial" is about
> 4 minutes and 26 
> seconds too long.  Virtually everything they wanted
> to say could have 
> been said in 15 seconds. But, like Fidel Castro, who
> is known to give 8 
> hour speeches to the masses, the TMO just loves to
> pile an alleged good 
> thing on.
> 
> What I find myself doing as I watch this stuff is
> wonder what process 
> was responsible for creating it: the "dictum" from
> Maharishi; which 
> cult sector got the assignment (my guess is Mother
> Divine); the back 
> and forth with Maharishi ("No, change this...I like
> that part but 
> please remember to put in that it will bring world
> peace...how about 
> putting the honey spoon in the bee's mouth, won't
> THAT work?"); how the 
> entire amateurish look to the whole thing got
> approved ("Maharishi says 
> he LIKES it!"); the wrap party ("We did it!  We've
> created the best ad 
> for the best honey ever produced in the history of
> mankind!"); etc.

Back in the day I worked with people from
International putting together some video productions
for the TMO. They always wanted to do things that we,
the professionals, who did this day in and day out
knew would look terrible. We'd do it their way just so
they could see how ridiculous or bad the effect or
color scheme would look and they usually went with our
choices. This ad is a great example of very inspired
but hopelessly media clueless people producing a spot.
I find it quite fascinating in a Monty Python sort of
way.  





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