----- Original Message ----
From: Ann Durham <[EMAIL PROTECTED]>

>The target audience has changed.  You can get
Spin-Off in bookstores now, which is both a blessing and a curse.  In a
subscriber-only magazine, you can aim at people who are already spinners
and want in-depth articles.  In a newstand magazine, you need one that
anyone can pick up, thumb through, and think "hey!  maybe I can do that!"




Yes, I agree. No one magazine can be all things for all people. 
Someone will always complain. I've been knitting and spinning for ~10 
years and have subbed to numerous textile publications. In that time, 
I've seen people complain about larger format, smaller format, font 
and font size, the degree of glare on the magazine pages, plastic 
wrapped vs paper cover vs no protection, subscription delivery vs 
bookstore delivery, etc. (Nearly all of these comments were published 
in the Letters to the Editor column.)

Also, no matter what the format, when a magazine changes its tack,
plenty of long-time subscribers will grouse and drop their
subscriptions. Apparently nothing is ever as good as it used to be! ;)

FWIW, I find material that satisfies my inner yarn geek in 'blogs. 
The signal:noise ratio is not so good, but the knowledge is 
definitely out there and is slowly coming to the surface. One place 
to begin - try Jeannine Bakriges 'blog 
(http://spinningspiderjenny.blogspot.com/).

June

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