A little week-end viewing/reading for you
Melbourne in 1954: the year the Doggies last won the Grand Final

WHEN the Doggies last won the grand final in 1954 there was no TV and
Melburnians were building houses from asbestos.

Robert Menzies was PM, Queen Elizabeth II visited Australia and you could
buy a house for under £2000. *($4000.........the average wage was around
$1000....an av. wage/av.house ratio of 1:4)*

A crowd of 80,897 packed into the MCG to watch the Bulldogs win their first
and only VFL/AFL premiership in 1954 — and the club then laid-on free beer
for fans which was promptly shut down by the police.

Take a look back at Melbourne the year Footscray claimed their first grand
final trophy.

FRANCO COZZO GOES FOOTSCRAZY

Queen Elizabeth II and Prince Philip arrive at Essendon Aerodrome to begin
their Melbourne tour in 1954. Picture: HWT Library.Melburnians wave as
Queen Elizabeth II walks to her plane at Essendon Airport in 1954. Picture:
HWT Library.The Barrett family from Eltham and the Fells family from Middle
Park, camped overnight at Essendon Aerodrome to secure a prime spot for
Queen Elizabeth and Prince Philip's arrival to Melbourne in 1954. Picture:
HWT Library.

Queen Elizabeth and the Duke of Edinburgh on the steps of Parliament during
their visit to Melbourne in 1954. Picture: HWT Library.One is not amused.
Queen Elizabeth and the Duke of Windsor watch a koala at the O'Shanassy
Chalet, during their visit to Melbourne in 1954. Picture: HWT Library.

Children’s display to welcome Queen Elizabeth II to Melbourne at the MCG in
1954. Picture: HWT Library.Melbourne celebrated 100 years of Flinders
Street Station in 1954. Picture: State Library of Victoria.Sir Robert
Menzies (centre) was Australia’s prime minister in 1954. Here he is
enjoying a spot of tennis in Melbourne. Picture: HWT Library.Bustling
Bourke Street in 1954. Picture: HWT Library.Melbourne’s tallest building in
1954 was the gothic Manchester Unity Building on the corner of Swanston and
Collins streets. Picture: HWT Library.Men made heads turn when they
strolled down Bourke St in Edwardian suits in 1954. Fashion experts said it
was a year “that will see the biggest changes in mens clothing since the
1920s”. Edwardian jackets were selling so well that retailers couldn’t meet
the demand. Picture: HWT Library.It was men only in Melbourne’s bars and
pubs in 1954. Watering holes closed at 6pm causing a rush of people after
offices closed at five. This picture was taken in the London Hotel.
Picture: State Library of Victoria. You want us to build our houses out of
what? This ad from 1954 convincing Melburnians that asbestos was the best
building material for a new home. Oh how times have changed. Picture:
Supplied.You could but a four bedroom kit home for under £4000. Picture:
Trove/Weekly Times.The movies showing in Melbourne on Grand Final Day in
1954. Picture: Trove.The novel idea of driving to the cinema and staying in
your car came to Melbourne in 1954. This is the Burwood drive-in theatre.
Picture HWT Library.With no TVs or iPads in 1954, kids had to make their
own fun. These girls are playing Wash the Dishes in a Melbourne park in
1954. Picture: Museum Victoria.Another popular children’s game was Oranges
and Lemons, being played here in 1954. Picture: Museum Victoria.The new
dance craze called the Roo Roo Kangaroo introduced for the first time in
Victoria at Ormond Hall in 1954. Picture: The Argus.Winners of the 1954
prize for the best-decorated canoe at the Henley-on-Yarra Regatta were
Kevin Dupuy and Pat McRostie, of East Brunswick. The regatta was a big
event on the social calendars of many Melburnians. Picture: HWT Library.Argus
photographer shoots a workman building the New Town Hall Hotel in 1954.
Notice the complete lack of safety equipment. Melbourne. Picture: The Argus.One
false move and it's a long way down. There was no such thing as OHS on
building sites in 1954. Picture: The Argus.Made in Australia Week was
launched when RAAF pilots flew these seven Australian-made planes over
Elizabeth Street in the city in 1954. Picture: HWT Library.Nurses and
children in cots waiting outside Melbourne’s St Vincent’s Hospital in 1954
to catch a glimpse of Queen Elizabeth. Picture: HWT Library.Babies and
nursing staff at the Royal Women's Hospital in 1954. Babies were born and
then whisked away to allow mothers to rest. Picture: HWt Library.Drive-in
branch of the ES & A Bank at Camberwell in 1954. Picture: The Argus.Teller
is RD Long serves a customer at the drive thru bank in 1954. The concept
didn’t catch on. Picture: The Argus.A colour photo from 1954 of the Yarra
River — which has a blue-green tinge and looks very different from the
brown murky river we know today. Picture: State Library of Victoria.Kids
playing in the dirt at Camp Pell in 1954, which served as accommodation for
the needy when Melbourne’s slums were closed down in the 1950s. Picture:
HWT Library.The latest women’s fashion skirts in an advertisement from the
Weekly Times in 1954. Picture: Trove.The 1954 Melbourne Cup was won by
Rising Fast. Picture: HWT Library.A column for Melbourne’s Argus on the
morning of the 1954 Grand Final. Picture: Trove.Footscray’s party with free
beer for all the fans after the Grand Final was cancelled by police.
Picture: The Argus.The Argus reporting on Footscray’s Grand Final win.
Picture: HWt Library.The Footscray Football Club in 1954. Picture: HWT
Library.Front page of newspaper 'The Herald', September 25, 1954. Picture:
HWT Library.

LIFE IN 1950s MELBOURNE AT A GLANCE

Price of a loaf of bread: 8 cents

Average yearly wage for male factory workers: $592.33

Average yearly wage for female factory workers: $294.40

Average yearly wage for a male clerk or manager: $866.14

Average yearly wage for a female clerk or manager: $325.06

Unemployment rate: 1-1.7 per cent

Biggest names in sport: Dawn Fraser, Betty Cuthbert, Peter Thomson.

Population of Melbourne: 1.3 million in 1950


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