Robert Patterson wrote:
> Thanks, Jari, for the excellent summary of new features. One or two of
> the new Staff options, plus Group Optimization and the new Engraver
> Slurs are 100 times more valuable to me than the bells & whistles that
> Coda touts. Strange that Coda's marketing seems so disconnected from its
> user base.
>
[snip]
I think that the marketing department looks on us
current-users-who-will-likely-upgrade as a necessary evil but not a
population worthy of their best efforts.
The marketing department is focusing on two things: 1) bringing in new
users (at $300 - $600 retail for each user) and 2) grabbing users away
from Sibelius (still at significant retail income).
The features the marketing department decides to brag about (and which
are extremely useless in real life, such as micnotator and music
scanning) are aimed at the hapless person just entering the music
notation software market, not at anybody who needs to get real notation
work done.
Where the company only gets $85 from each of us current users, they
really want the income (I don't know what the margins are in the
software market so I don't know how much Coda earns from each new sale)
from new users.
BUT, I think if they were to have a professional engraver who currently
works with Finale and Sibelius but prefers Finale to sit down and list
all the features that Finale has which make it such a great program for
musicians, they would do more enhance their image and build their
market. Instead, they keep on marketing things which are really only
going to attract first-year junior-high-school band directors.
Perhaps if they hired a whole new marketing department? ;-)
--
David H. Bailey
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