On Jan 13, 2007, at 9:18 PM, John Howell wrote:
At 9:32 AM +0100 1/13/07, dc wrote:
Andrew Stiller écrit:
Big mistake. People don't value what they can get for free. Even a
nominal fee would generate a much stronger response.
I'm sure any business school would say the same, but in some cases
they would be wrong. The cases I'm thinking of is when what you do to
pay the bills is one thing, and what you do for the enjoyment of it is
another. A hobby, in other words.
I was not speaking of the income of the producer, but of the (esthetic
and intellectual) value placed on the work by its intended audience. It
is an unfortunate but inescapable fact of human nature that if you are
offered something for nothing, you tend to assume that it is of
little intrinsic value or importance, and will pay little attention to
it. The big foundations understand this and will usually refuse to
subsidize any musical group for more than one year if they do not
charge admission to their concerts.
Andrew Stiller
Kallisti Music Press
http://home.netcom.com/~kallisti/
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