http://www.washingtonpost.com/wp-dyn/content/article/2007/09/03/AR2007090300933_pf.html
 
 
" When University of Michigan social psychologist Norbert Schwarz had 
volunteers read the CDC flier, however, he found that within 30 minutes, ... 
people misremembered 28 percent of the false statements as true. Three days 
later, they misremembered 40 percent of the myths as factual. 

* *  * 
"Most troubling was that people of all ages now felt that the source of their 
false beliefs was the respected CDC.
"The psychological insights yielded by the research, which has been confirmed 
in a number of peer-reviewed laboratory experiments, have broad implications 
for public policy. The conventional response to myths and urban legends is to 
counter bad information with accurate information. But the new psychological 
studies show that denials and clarifications, for all their intuitive appeal, 
can paradoxically contribute to the resiliency of popular myths.
*  *  *
"Research on the difficulty of debunking myths has not been specifically tested 
on beliefs about [gun control].  But because the experiments illuminate basic 
properties of the human mind, psychologists such as Schwarz say the same 
phenomenon is probably implicated in the spread and persistence of a variety of 
political and social myths.
"The research does not absolve those who are responsible for promoting myths in 
the first place [such as Drs. Kellerman and Wintermuth]. What the psychological 
studies highlight, however, is the potential paradox in trying to fight bad 
information with good information.
Professor Joseph Olson, J.D., LL.M.         o-  651-523-2142  
Hamline University School of Law             f-   651-523-2236
St. Paul, MN  55113-1235                        c-  612-865-7956
[EMAIL PROTECTED]                               
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