Dan Simoes wrote:
>
> It gets even better. Doubleclick owns a company called Abacus, who has
> offline data about you. They will soon be able to mate your online info
> with your offline info, and very quickly target you with ultraspecific
> ads.
Ads don't bother me. Large store houses of uncorroborated personal
information does.
> I'm not all that concerned about this process - if I have to see ads,
> they might as well be relevant to me.
And what if it does not stop there? What happens if once all this
information is cataloged someone finds additional uses for the
information? For example you could very well find yourself in an
interview having to explain all those visits to www.monkeyboy.com during
business hours. You may scoff, but credit information was originally
intended for loan use only. Now its available to potential employers,
landlords, etc. etc. Sure they are suppose to have your written approval
before submitting a query, but there is zero verification to insure they
have obtained your permission (shy you checking your own records).
As I mentioned in an earlier post, firewalls are a method of enforcing
perimeter security. This not only includes what gets in, but what
information you let leak out as well.
Cheers,
Chris
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