"Sir, I am certain you'd imagine the $499.99 is an extravagant cost for three years of guaranteed performance for your television, but think about it from the TV's perspective. We will only replace one bulb, sure, but this is the light we are talking about. To you it is the brightness and the motion but to it, it is the radiance emitted from the energy of the world. When you die, you might be prayed for. You might comfort yourself now, wondering what the weight of your spirit rises towards as you slow your breath. But do you know the light inside of you, the part of you that you know illuminates all others you have touched, the brilliance you draw from the brilliance of all others whom also draw their brilliance from you, do you know what it would mean to you, that your light can be as bright as it were as a child, before the color wheels got dusty and the pixels burnt out and the picture got darker and blurrier until one day everyone you've loved has turned to you and said, 'I cannot see the world through you anymore, you are faded, nearly black and white, and there are holes everywhere in this world I have with you, you have not lasted as long as you had hoped when you set out with me, and now we must part ways?'  
 
Like me, the TV doesn't believe in God, doesn't hold value in faith or prayers of resurrection. But a contract is a model for our faith, it's our spiritual architecture, it is my word and your word and together we are declaring that the world will hold a certain order, that together we can solve our doubts, so long as we are honest and stand behind the words we use to signify that honesty in what we tell one another. So long as we do not do intentional harm to the item we're protecting. If we will not pour liquids into the cracks, if we will not drop or abandon each other for cosmetic damage, then you and I are agreeing on a world, on a set of rules that ensures that we will be here for one another..."
 
Just then a child distracts us, one of the customers children is crying, having stumbled over a remote control tied to a 42" LCD. The man runs over, shaking his head, comes back. He was uncomfortable about the money. So was I. I don't want to sell anything, but the way they look at me when I explain it is of distrust and fear, and I want to take them by the hand and tell them, "You are okay. Everything is going to be okay." As he comforts his child I am exhausted by the doubts I have with any of my own talk. Is my desire to comfort becoming a form of extortion? Because I benefit, and when I reap a reward I distrust my own sincerity. I don't want to coerce anyone into decisions that result in my benefit, but even to state your desired outcome is a form of coercion if you believe anyone loves you at all, or that anyone is capable of sacrifice. When he says sure, if you really think so, holding his child on his arm as the child stops crying, I shake my head no. It is a lot of money, and the cost of bulbs will come down in a few years, I am certain of it, and while I think I would do it myself, I would not spend $2800 on a television only to add another $500 to protect it.
 
"I understand your business, and our interactions, are valuable, but this is a luxury item, I wouldn't buy the plan because I wouldn't buy the TV, a TV for what? To watch the suffering in greater clarity? I mean, when we were looking at the TV, not you sir, it's not you, it was another guy, we looked at one of those kids in Rwanda or Somalia or my god, I don't even know what country, what difference does it make, we watched a starving human being and he asked me which would look better with his DVD player. Don't buy the service and don't buy the television. Spend the money to say something, maybe you won't cure disease or feed a child but do something that says you are alive, rent a hall and hold a talk on something you are passionate about, do something living and eccentric and yours, something that is you and only you and not the TV. I can't sell it to you now, not now. Before we made a commitment, maybe, but not now and never again. I'm sorry." I walk to the breakroom. I don't know where my customer is.  
 
My manager asks me later why the customer changed his mind, and I tell him the television was too expensive.
 
-e.
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