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EMEA Trading Conference 2010
Tuesday, March 23rd - Old Billingsgate, London
www.fixprotocol.org/emeaconference2010

FREE Passes Available to All Buy-Side Representatives and an Allocation of FREE 
Passes Available for All FPL Member Firms!

Created 100% by senior representatives from the FPL EMEA Regional Committee, 
the EMEA Trading Conference will feature three separate streams, a business, 
strategic and FIX technical teaching stream. Through presentations and panel 
sessions, this event will provide a forum where the key issues that will impact 
your firm's ability to trade in 2010 and beyond will be addressed including:

• One year on, has the financial services sector really weathered the storm? 
Market attitudes and perceptions as we move on and upwards 
• What trends are emerging in the pension fund space and how will these 
developments impact the investment management community? 
• How can the market FIX the consolidated tape concerns? 
• High frequency trading and its importance to the current trading landscape
• The key emerging trends that will drive hedge fund activity in 2010 
• The role of dark liquidity and the evolving European market structure 
• Innovations in Transaction Cost Analysis 
• Post trade interoperability and fragmentation 
• What's coming in MiFID II? 
• Low latency advancements in order routing in an era of proximity hosting and 
co-location 
• Advancements within the algorithmic trading space 
• The business case for increased FIX adoption by the exchanges community 
• The issues, challenges and opportunities facing the fixed income markets 

Featuring more than 35 confirmed speakers including:
Anthony Hilton, Financial Editor at the Evening Standard, who will open the 
event with a session that will compare the turmoil that faced the world’s 
financial markets in late 2008, to just over one year on, when it all appears 
to very different as the markets move on and upwards. Sharing his thoughts on 
the media's perception of the events of the past 12 months, addressing 
questions such as, does the media believe we too are moving on and if so, what 
can we expect from 2010?

And Lawrence Dallaglio OBE who will entertain and enlighten the audience as the 
event closes with anecdotes from his sporting career and comments on recent 
sporting events, prior to the cocktail party.

Additional speakers will include:
• Rolf Andersson, Co-Chair FIX Protocol Market Data Optimisation Working Group, 
CEO, Pantor Engineering AB
• George Andreadis, Head of AES Liquidity Strategy, Europe, Credit Suisse
• Scott Atwell, Co-Chair FIX Protocol Global Steering Committee, Manager of FIX 
Trading and Connectivity, American Century Investments
• Daemon Bear, Co-Chair FIX Protocol EMEA Regional Committee, MD, Head of 
BlockCross, ICAP
• Niki Beattie, Managing Director, The Market Structure Practice
• Charlotte Crosswell, President, NASDAQ OMX Europe
• Wolfgang Eholzer, Head of Trading System Design, Eurex
• Bob Fuller, Chief Executive Officer, Exchange Axis
• Brian Gallagher, Managing Director, MSET - Europe, Morgan Stanley
• Jeremy Grant, Editor, FT Trading Room, Financial Times
• Benjamin Gunee, European Director, Mercer Sentinel
• Alasdair Haynes, Co-Chair FIX Protocol Global Membership Committee, Chief 
Executive Officer, Chi-X Europe Limited
• Kevin Houstoun, Co-Chair FIX Protocol Global Technical Committee, Chairman 
and Founder of Rapid Addition
• James Hunt, Senior Developer, Rapid Addition
• Chris Jackson, Co-Chair FIX Protocol EMEA Regional Committee, Director, Head 
of UK Execution Sales, Citi
• Luke Jeffs, Trading and Technology Editor, Financial News
• Sheena Kelman, Director, Head of Dealing, Martin Currie Investment Management
• Hanno Klein, Co-Chair FIX Protocol Global Exchanges & Markets Committee, 
Senior Project Manager, Deutsche Böerse Group
• Rick Labs, Investment Adviser, CL&B Capital Management, LLC
• Antonio Reyes Miras, Managing Director, J.P. Morgan
• Brian Mitchell, Head of Dealing, Gartmore Investment Management
• Andrew Morgan, European Head of Autobahn Equity, Deutsche Bank
• Maria Netley, Director – AES Sales, Credit Suisse
• Nick Nielsen, Head of Quantitative Trading, Marshall Wace Asset Management
• Jim Northey, Co-Chair FIX Protocol Americas Regional Committee, Co-Founder, 
The LaSalle Technology Group LLC
• Chris Pickles, Co-Chair FIX Protocol Global Events Committee, Head of 
Marketing – Financial Markets & Wholesale Banking, BT
• John Prewett, Co-Chair FIX Protocol Implementation and Optimisation Working 
Group, Senior Vice President, Citi, Lava Trading 
• Mark Reece, eTrading Solutions Architect, HSBC
• William Rhode, Analyst, TABB Group
• Guy Sears, Director, Wholesale, Investment Management Association
• Michael Simmons, Head of Equity Liquid Markets Analytics, Nomura
• Matt Simpson, Co-Chair FIX Protocol Global Technical Committee, Associate 
Director – Product and System Development, CME Group
• Lynn Strongin Dodds, Managing Editor, Best Execution
• Kee-Meng Tan, Director, Head of Electronic Trading Group (ETG) in Europe, 
Knight Equity Markets International Ltd.
• Kristian West, Head of Equity Trading, J.P. Morgan Asset Management
• Tim Wildenberg, Head of Direct Execution, Europe, UBS Investment Bank
• Henry Young, Co-Chair FIX Protocol Inter-Party Latency Working Group, 
Director of Product Developments, TS-Associates plc

Further speakers to be announced!

For full event information and registration details please visit: 
www.fixprotocol.org/emeaconference2010




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