[This message was posted by FPL  Program Office of FIX Protocol Ltd. 
<[email protected]> to the "Announcements" discussion forum at 
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Providing a Forum Where the Issues, Challenges and Opportunities Impacting The 
MENA Trading Community will be Debated!

The FPL Middle East Briefing 2011 will provide a forum where the real business 
and technical issues impacting the Middle Eastern trading community will be 
discussed by industry leading speakers. It will provide an opportunity for 
delegates to learn about new and emerging trading trends, and the many benefits 
that the FIX Protocol family of standards presents to firms trading in the 
region. In addition to a strong agenda delivered by key industry speakers, this 
event will also feature an exhibition hall showcasing the latest products and 
services available to the region and close with a drinks reception, offering 
significant networking opportunities for all delegates in attendance. 

Topics will include:                       
• The key trends emerging within the Middle East, including the growth in 
algorithmic trading, direct market access and the evolution of high frequency 
trading, including projections for how these trading practices will evolve over 
the next 12 to 24 months
• Trading electronically in the Middle East – the challenges and opportunities 
that will impact investor market participants as the trading environment 
becomes increasingly automated and how firms can take advantage of these 
developments 
• How firms in the Middle East can effectively meet the challenges of changing 
regulatory requirements
• The factors to consider when choosing an OMS as a Middle Eastern trader?
• Algorithmic and automated trading - what are the options available to local 
firms and what business focused benefits can be achieved?
• The potential FIX offers to support the evolving needs of the region’s 
trading community

Speakers will include:
Stuart Adams, EMEA Regional Director, FIX Protocol Limited
Maher Asham, CEO, Egypt for Information Dissemination (EGID)
Mehdi Bilgrami, Head of Exchange Traded Instruments, MEA, Thomson Reuters
Henk D'Hoore, Head of Product, EMEA, Interactive Data Real-Time Services
Catherine Doherty, Head of Operations, MENA, Investit
Candice Dott, Managing Middle East and African Equity Trading Systems, Bloomberg
Martin Engdal, Director of Product Marketing, Advent Software
Seif Fikry, Head of Brokerage UAE and Oman, EFG Hermes
Anders Henriksson, CEO, CameronTec
Adam Heyburn, Head of Trading for the Middle East, HSBC
Peter Holmgren, Managing Director, ULLINK
Kevin Houstoun, Co-Chair FPL Global Technical Committee, Chairman and Founder, 
Rapid Addition
Ganesh M. Iyer, Head of Product & Market Development, HSBC Securities Services 
- Middle East & Africa
Riadh Koubaa, VP, Electronic Trading & AES Sales, Credit Suisse
Giorgio Masala, AIM Head of Business Management for Europe and Emerging 
Markets, Bloomberg
Andrew Reid-Thomas, Sales Manager, Middle East, Charles River Developments
Ian Salmon, Head of Enterprise Business Development, Fidessa
Eric Salomons, Associate Director, MARKETS, Dubai Financial Services Authority
Ahmed Talhaoui, Head of Portfolio Management, Royal Capital PJSC
Nick Wright, Head of Institutional Brokerage, Mubasher Financial Services

Register Today!
All buy-side attendees benefit from FREE attendance at this event!
FPL Premier Global Member firms receive 2 FREE attendee passes!
FPL Member firms will receive 1 FREE pass!
Additional FPL Member firm passes are available for just £49 GBP
Non-Member firm passes are also available for just £99 GBP
All FPL Member firm free passes will be allocated on a first-come, first-served 
basis, so register quickly to secure your place!

For detailed event information please visit: www.fixprotocol.org.dubai2011


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