Ricky, Very valid points. Ultimately it comes down to budget (doesn't everything :) ) but engaging visitors with in-ad content is the way things are moving. I worked on a campaign at the start of this year, which had an in-ad-game. And not just a silly little 5 seconds and your bored game either. It was a fully engaging top down shoot-em-up. We saw 33% click through on that ad and repeat plays of the game around the 80% mark. Serious figures when you take into consideration average click through are around 2%.
I'm currently putting together some prototypes involving video interaction which will be interesting to track users activity through. I can foresee a move towards putting more content directly in the ads - a mini micro site if you will. This is always going to be a heated debate, as feelings are strong on both sides. The fact of life is, online advertising is hear to stay - period - and Flash offers the best platform for creating the material (good or bad). I would however be interested in opening up a conversation with somebody like Jessie (off list of course), as to exactly what it is that he finda so intrusive. Is it simply the fact that the ads are there at all ? Or investigating further is it particular formats (overlays, skyscraper etc) that make his blood boil so much. Jessie - I would genuinely be interested to talk more off list ? For now I think this thread has run it's course. -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Ricky Bacon Sent: 11 November 2005 18:40 To: Flashcoders mailing list Subject: Re: [Flashcoders] Re: Expandable banners JesterXL wrote: > I'm not talking about Flash banners, I'm talking about people who > think > people should stop bashing people who make Flash banners. If someone > creates unsavory content, I and others will associate them with such. Fact > of life. > > If they do not want negative comments directed towards them, they need > to > stop associating themselves with the negativity they create. A larger question is why do banners have to be unsavory? Ad banners serve a needed purpose: generating revenue for a site owner. I'd agree that the vast majority of ad banners are annoying. Large flashing objects and bad techno do not make for a compelling experience. It would make more sense to engage a visitor with a banner they actually want to interact with. Flash provides a unique opportunity to do this. My guess is a good interactive banner will generate more brand awareness and better click through rates for the advertisers. The problem involves selling the idea since developing a compelling experience takes time and money, whether it's an ad banner or a web site. -Ricky /still using the Flashblock extension _______________________________________________ Flashcoders mailing list Flashcoders@chattyfig.figleaf.com http://chattyfig.figleaf.com/mailman/listinfo/flashcoders _______________________________________________ Flashcoders mailing list Flashcoders@chattyfig.figleaf.com http://chattyfig.figleaf.com/mailman/listinfo/flashcoders
