First step: Figure out how people will likely try to find your website
in the search engines.
(You will *always* remain invisible on search term "flower delivery",
for instance... far too much competition. You might be able to place on
"'flower delivery' 'san francisco' haight-ashbury", though.)
Once you know the plausible queries on which you can compete, make sure
that your HTML markup contains the proper clues (TITLE, metadata, body
text containing your term), then make a spider-guiding sitemap:
http://sitemaps.org/
... and after that, work on getting inbound links whose anchor text
reflects the search terms on which you wish to compete. (Inbound links
do a lot for final search-engine placement... search up "talentless
hack" or "miserable failure" to learn more about this.)
The "binary SWF" line is a red herring. Google has pulled text out of
SWF for years, just like it does for HTML. It won't know that a picture
of a rose is a rose -- whether in SWF or JPG -- unless you provide those
alphanumerics somewhere else in the presentation.
Choosing your target search terms is the hard part, and the one which
most clients do not understand. A small business finds it hard to break
through all the noise and gaming of the search engines today, but
targeting the plausible search terms on which you can realistically
compete is the very first step.
jd
--
John Dowdell . Adobe Developer Support . San Francisco CA USA
Weblog: http://weblogs.macromedia.com/jd
Aggregator: http://weblogs.macromedia.com/mxna
Technotes: http://www.macromedia.com/support/
Spam killed my private email -- public record is best, thanks.
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