I agree with Joel; your best bet is to provide a highly detailed
design spec with complete API, and also provide guidance on what
components to extend, etc. The downside is that it takes a lot of time
to do all of this work, and depending on your particular situation, it
may be unrealistic.

Another option is to provide a best-practices document (such as you
did), and then specify the framework / architecture that you want them
to use. The danger here (as I have found out the hard way) is that if
the developers you choose are not familiar with the framework you
specify, you may end up with enough spaghetti to feed your family for
about a year.

For me, the most helpful practice is performing frequent code reviews
during the development process. If you can deal with their code in
modest-sized chunks and give them detailed feedback on what should be
done to improve it, you can dramatically improve the final product.
Again, this takes time, but it also pays big dividends.

HTH
- Jim
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