Jason, no pun intended.
Adobe, pun intended:
this marketing bu**s**t

I think the term "Flex" is kind of confusing people though, as it can mean different things just like Flash cam. Sometimes people use "Flex" to refer to the framework and SDK, sometimes as Flexbuilder, sometimes as the technology, sometimes as MXML (and sometimes for working out at the gym). It's like how people confuse "Flash" with "Flash CS3", the Flash CS framework or the Flash Platform (which has many tools that create content for it, including Flex, Thermo, Captivate, etc.)

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