It's true we've come a long way with technology... but there is one _major_ consideration for the final logo. It needs to bode-well on a t-shirt. ;-)
Cheers, Rick Winscot On Thursday, January 5, 2012 at 4:48 PM, Erik Lundgren wrote: > > does it look good scaled down and in grayscale? > > > Hi Peter, Jonathan & Jun > > Thanks for your input! > > Up until recently I only made simple logos with few colors. This design is > indeed complex, built on fine grained shades in color. Why? > > In my day-to-day-work I've found out that information technologies actually > are good enough to cheaply cope with complex designs. > > The ordinary office-printer prints complex logos beautifully. Logos can be > deployed to big buildings in multicolor to the same price as binary > black/white. > > To me its important that a logo delivers its best value in its main medium. > Our main medium is the digital screen, a medium where complexity are handled > beautifully and where I believe visual richness actually are expected. > > Still there may be valid concerns regarding the design. > > I've tried to scale the logo to say width 200 px. Works fine if you do some > work making sure edges are pixel aligned. > > The thing I'm most worried about is the "horizontal" orientation of the > sketch. How to make a twitter avatar out of it? How to make a favorite-icon? > That may need some work, or a brand new design. > > I don't worry to much about the complexity of the logos design. Information > technology is on our side! > > What I worry about the most is this: Does it capture our vision for the work > we're about to do? Does it make me passionate? Would it make other people > passionate about our work? > > Cheers! > /Erik > @erik_lundgren > >
