Here's a starting point of the texts for the Apache Flex website announcing the "contest", in case the idea goes forward.

I've started writing these texts because someone had to do it - but they need to be completed, changed, reviewed, etc - so feel free to change everything at your will. My English is far from perfect (not my natural language) and it's already 1 a.m here in Portugal (time to sleep). :o)

(BTW, what is the "Apache way" for collaboration on the writing and reviewing of texts? Google Docs? A Wiki? Using this ML?)

Here it goes:

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[NICE TITLE HERE]

In the 31th of December, Apache has accepted the Flex SDK into incubation. Flex is now a community project managed by Apache. The migration from Adobe to Apache involves a re-branding and you can contribute by proposing the new Apache Flex logo.

Your proposal will be published on the Flex Incubation website [link] next to the other proposals and in [date] the community will choose the new logo through voting on the Apache Flex Mailing List [link].

GUIDELINES

The logo should meet the requirements below:

[put guidelines here, this is just an example]
- two versions of the logo: a rectangle (full brand) and a square (icon, for example)
- should work in the following sizes:   [put sizes here]
- [colors]
- [optional feather]
- should not be too much related with the Adobe Flex logo
- it should comply with the Apache branding requirements [link]


INSPIRATION

While designing the logo, keep in mind what describes Flex:

- User Experience
- Ubiquity / Cross-platform
- Enterprise
- [...]

DEADLINE

[date here]

HOW TO CONTRIBUTE

Send to the Apache Flex Mailing List the links to:

- A PNG version of the logo (and it's variations)
- A ZIP file with all assets
[...]

LICENSE

[info on licensing here]


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