The communication gap I see is a proposal for a Well-Defined Product Brand, and a quest to fulfill the original logo request.
I'd love to see the former, but I'm completely unsure how to propose it. On Fri, Jan 27, 2012 at 11:47 AM, Doug McCune <d...@dougmccune.com> wrote: >> >> C.7 I'd add some stationary elements that we could use in printable >> documents used with more traditional communication channels. > > C.8 I'd also like to see some studies around printed presentation and >> promotion materials (brochures, pens, notebook, etc.) >> > > While I think it's a nice to have just to see how the logo works in that > context, I don't think we should require the logo designer to create tons > of material just to finish the contest. Let's just get a final logo done > that we can use on the web. Creating assets for use on everything frpm pens > to notebooks to brochures to printed whitepapers (all of which you asked > for) is a LOT of work, and is work that can be done when those items are > actually needed (if they ever are). > > >> C.9 Finally, and that is somehow included in the stationary items I >> referenced above, there should be a base slide show theme that we could use >> with Powerpoint or other presentation software. This theme would not only >> include a background (easily constructed from C.4), but also common slide >> layouts and elements. >> > > Designing a nice clean slide deck (which would need to be done in > Powerpoint and Keynote to satisfy everyone) is a lot of work. Again, let's > focus on getting a final logo and not bogging down the poor guy with all > these other tasks just to complete the contest. Just because he's a > designer doesn't mean he has to give away hours and hours of his time to > create slide decks for the projects (if he wants to, great, but it's not > expected). Someone else can take on the slide deck creation if they want to. > > C.10 Font Face. We could select our brand font that we would use for all >> designs and documents. It would have to be an open-source font that would >> be given under ICLA or CCLA to Apache. Just an idea anyhow. >> > > I'm not sure what the rules are about the fonts that are actually used IN > the logo, so we should make sure we clarify that and that all is kosher > with Apache rules. But beyond that, again, I don't think it's the logo > winner's job to create a full branding identity document that explains > exactly which fonts you should use in which contexts when talking about > Apache Flex. > >> >> E. What I'm about to suggest is a bit of a stretch, so take it with a >> grain of salt. As I said I also liked your other logo very much. The colors >> were a definite attraction point, but the thing that attracted me the most >> was its irregular nature. The way it was "stretched" into its final shape >> and then "stayed" in that shape spoke volumes to me about flexibility and >> stability. I wonder if some of that irregular balance can be ported to this >> logo? I realize that this was the logo that was selected and that possibly >> the fact that it has a stable and regular shape played a big role people's >> decision to choose it, but I had to say something. Sorry if I'm disturbing >> too much. >> > > I think this is asking too much. You're asking to change the fundamental > shape of the logo, which is what people voted on. It shouldn't be expected > that to finish the logo contest we have the designer come up with a new > logo.
