Macromedia selected the medium/large enterprise as the beachhead to
establish Flex as a worthwhile technology in the marketplace. With 200
customers as of December, I'd say Macromedia has been quite successful
laying this foundation. It seems to me the new pricing signals an even
greater focus on this market segment as Flex moves from a technology used by
innovators (most of us here) to a product for early adopters. Since early
adopters are most willing to pay high prices for the right to use a new
product, the new pricing seems to make sense. I had expected new pricing in
the 2.0 timeframe since this would be a natural point for transitioning from
a technology to a product focus, but can see that early adopters are
probably more interested in development support than they are in additional
functionality at this point in the adoption life cycle. So, from that
standpoint, the recent price changes combined with bundled support make a
whole lot of business sense.
Most of the friction around Flex pricing is more a question of target market
than anything else, with the high level of friction in forums like this
indicating to me there is significant demand for technology like Flex coming
from many other markets outside of medium/large enterprises. I will be
curious to see if/how Macromedia expands Flex into a more mainstream market.
I suppose in some sense this has already begun with the limited use of Flex
in ColdFusion MX 7. Nonetheless, it seems there is still quite a bit of
money on the table for Laszlo and others to pursue... at least for now.
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