I think the only thing you should draw from this announcement is that Adobe has 
given up on trying to support  flash as a browser plugin on mobile devices. I 
think they have seen that a) performance is an issue they may struggle to fix 
while maintaining compatibility and b) there is market resistance to plugins on 
mobile platforms (see the Windows 8 Metro "plugin-less" IE as the final domino 
to fall there).

Flash is now in decline as a plugin technology. It will continue for a good few 
years yet, but it is trending downwards. Because its life as a plugin is 
drawing to an end, Adobe is seeking to reshape Flash as an app-building tool. 
This makes perfect sense, and if they do it well, they could manage to make an 
army of Flash/flex developers into app developers, which is not all bad.

Adobe has read the writing on the wall and is putting a lot of effort into 
re-shaping themselves as the tool provider for HTML5. Certainly there is a need 
for great tools in this area, so I hope they succeed in doing this.

Also, you might note with interest their purchase of nitobi, who make PhoneGap. 


On 13/11/2011, at 1:56 AM, e_val_soft wrote:

> I'd like to understand more about Adobe's latest annnouncement that they will 
> focus on HTML5 on mobile platforms(rather than Flash).
> Obviously a kick in the head for flex/air developers targetting applications 
> that need or want a mobile client because mobile platform manufacturers will 
> drop Flash (in a flash) from their product plans.
> I've seen some mixed messages - Adobe's version which is just a change in 
> focus while the industry reads it like a Flash obituary. Here are two bullets 
> from Adobe's announcement:
> ------from Adobe.com------------
> •Shifting resources to support even greater investment in HTML5, through 
> tools like Adobe® Dreamweaver, Adobe Edge and PhoneGap, recently added 
> through the acquisition of Nitobi
> •Focusing Flash resources on delivering the most advanced PC web experiences, 
> including gaming and premium video, as well as mobile apps
> ----------------------------------
> I can almost see them sitting around the board room table debating whether to 
> stick that ", as well as mobile apps" on the end of bullet 2 just to leave 
> people like us (Flex developers I mean) confused. Pretend you're a Samsung or 
> Motorola executive planning the next release of your latest mobile device. Do 
> we spend $10 million and 40 developers integrating Flash?
> Since the vast majority of new, innovative applications involve incorporation 
> or embracing of mobile clients, Flash's ubiquity, which is/was its greatest 
> selling point, is gone. I mean when Jobs took a stand to ban Flash from iOS - 
> that was a phaser blast to the holodeck, but this...this is a photon torpedo 
> to the bridge.
> Am I reading this wrong, or should I be starting my new HTML5 career now? I 
> mean once flash is gone from mobile, it is gone as a general web application 
> framework so forget those desktop focused applications too, except some 
> specialized graphics oriented apps.
> I think of what I'm developing now on Flex and it would be years away from 
> possible with HTML5 but maybe I should be focusing on HTML5 plus one of the 
> better JavaScript frameworks?
> I'm really looking for some opinions here about what flex developers think of 
> the near term future based on this announcement. It'd be great to hear some 
> Adobe employee perspectives (probably on gag order) but anyone with some 
> insight, please do tell. I'd love to be told I'm exaggerating the consequence 
> of the announcement....

Reply via email to