For the last two years I have been working on a technology platform called Elroy.

Elroy is a media discovery platform that in some respects operates like a personalized television or radio station that had Digg built in.  There will be a variety of services providing content in the areas of comedy and music, and other stuff I cant talk about yet. But for music I like to say its like a mashup of internet radio, American idol and TiVo.

Basically, you can indicate what content you like and don't like and the service will tailor the experience to your tastes. At the same time your opinions effect what other people see/hear because if a piece of content is popular it will be played on more peoples stations.

The content for most (but not all) of the Elroy services will be user generated. But we don't share much in common with YouTube. YouTube is a giant content repository. What we are doing is creating continuous play channels that are topic specific that use technology to create the editorial perspective. Like on your TV, you know if you go to Lifetime you are going to see chick flix, or MTV you are going to see "young" programming. And on discovery you are going to see more educational stuff. We believe editorial perspective is critical to all content consumption.

There is a fair bit more to say and I am not sure this really gives a clear idea, but it at least gives some flavor. We expect to launch the first service in August.

In any case, what's nice is that I have, in one month redone most of the user interface in flex and I am very happy with it.

You were talking about wanting insight into what people are doing to inform your strategy going forward, and one of the areas that would be very helpful to me is DRM, because, as it stands, for me to play major label music, I need to use WMA, which is a bummer. We do plan this later this fall and I hate having to do it. But I am going to have to do some funky _javascript_/WMA thing for that service.

Another thing that would be really helpful is p2p in Apollo. I think you should consider buying a company like redswoosh, or writing your own. I am not talking about filesharing/stealing p2p but the core technology which allows me to distribute content without giant bandwidth bills. Another company is Kontiki.

Finally, one area that would be very helpful is a ARM version of AVM2. As I understand, the arm port is already written. Even without the flash object model, it would be very helpful to have a perhaps GCC based VM that would allow me to target ARM. I have lots of algorithms that I want to port to a portable environment where everything is ARM. and I would love to keep AS3 as my language of choice. As it is, complex algorithms need to be ported, which is a bummer. I guess what I am saying is you should open source the VM is flash. Not the Object model, but the interpreter. This would really help to establish the platform without costing you anything. It would help make people more loyal to the language.

Regards,
Hank

On 7/20/06, David Mendels <[EMAIL PROTECTED]> wrote:
   
Hello,
 
It has been less than a month since we shipped Flex, but I know many folks on this list had projects they started back in the public beta time.  I know in many cases you may not be able to talk about what projects you are working on, but for those who can I'd love to get a view onto what folks are building.  We spent a long time (almost two years) on all the parts of the Flex 2 product line (and the Flash Player 9) and it is very cool to see the traffic here, the emergence of third party conferences like www.flexseminar.com, the books coming out on Flex, the 60K plus downloads of the IDE in the public beta, but we'd love to get a sense of what real applications people are starting to build.  The team is already working on plans for mid-term and longer term upgrades to Flex, and it helps us to really understand what people are building.  So, if you are able to talk about what you are building please do share--I think it would be very interesting for the community and very valuable for us on the Flex team at Adobe.
 
--David
Adobe

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