[flexcoders] problems when changing the Alternate Content in the HTML

[Mark]

When I change the alternateContent in the HTML, here:

else {  // flash is too old or we can't detect the plugin
    var alternateContent = '<br><br>Global IT Deployment Radar 
requires Flash 9.0 plug-in to be added to your browser.<br><br>'
        + 'To initiate the install of an Ernst & Young certified 
version please '
        + '<a href=http://www.adobe.com/go/getflash/>click here</a>.';
    document.write(alternateContent);  // insert non-flash content
  }

I get this with shockwave disabled in IE:
>>>>>

Does anyone know what's wrong?

Thanks,
Mark