Recently, I began tracking conversion on Express install upgrades and the numbers have been less then spectacular. I'm using SWFObject 1.5 and express install and I'm only seeing about 30% of users upgrade once prompted and 30% are hitting cancel while the rest appear to navigate away.
I modified the playerProductInstall to track when it loads, and all of the built in callbacks. My sample size is pretty large at this point 5000 prompts a day out of a 100,000 viewers when trying to push users to 9.0.115. I will be the 1st to admit my users are less then technically savvy. I read the articles about "Best Practices" on flash detection and don't see much different from an end-user perspective out there. Now that I look at the process in light of these numbers there has to be a better methodology. Anyone have any thoughts on how to go about improving these numbers? Specifically: Can I change the look of the express install dialog? In light of these numbers it now looks to me like it is the same size as standard RECTANGE ad unit that wants to trick you into installing spyware. I know I could put something in front of the dialog but I don's see extra clicks improving things. Can I trigger the browser plug-in install messaging on a minor dot release level? Anyone have thoughts on a better way of convincing users to upgrade?
