Hi All,

Yesterday we discussed two options for simplifying content presentation on UI 
Options. The two deal with content very differently and represent different 
user needs. Below is an explanation of some of the pros and cons of each to 
help determine which would be best the best form of content simplification or 
if we should approach it differently.


Option 1: Responsive Layout Slider 
(mock-up<http://wiki.fluidproject.org/download/attachments/32014373/uio_simplify1.jpg>)

Takes advantage of a website's mobile and lower width layout versions. Mobile 
website version are often organized to provide users with prioritized and 
linearized content to fit on a small screen for a quick on-the-go experience. 
Typically, the layout is organized with the most important content above the 
fold and interactables are emphasized with a larger touch-screen target. These 
features may also be useful for a user that always needs a clear display of all 
the content in order of priority. Ideally, the mobile version of the website 
would not require the user to skim through multiple columns in order to 
determine the reading order of a page. Other possible benefits include more 
negative space, shorter line lengths, and more distinction between content and 
interactables. Potential problems include providing the user with navigation 
that has been optimized for a touchscreen (e.g., a drop-down to replace the 
main menu or gesture reliant interaction) and limiting the user to the content 
available (depending if the implementer has decided for different mobile-only 
content).

Roughly there are two approaches in creating a mobile sites: 1) a separate 
mobile site, that may have a completely different appearance and function from 
the desktop site or 2) a responsive website, that generally reorganizes the 
same content to better fit a variety of browser widths. Linked is an article 
outlining some of the advantages and disadvantages to each 
approach<http://mobile.smashingmagazine.com/2012/08/22/separate-mobile-responsive-website-presidential-smackdown/>.

This simplify option would best work with a responsive website approach, where 
the user would still be presented the same content but optimized to fit under 
less columns. However, a mobile only site still has it's benefits as it removes 
less important content.

There are a couple of approaches we can take to simplifying using lower width 
layout versions. 1) A slider that uses the current website width as a minimum 
and smoothly decreases the width of the content. The width the user requests is 
treated as a maximum, if the browser is scaled smaller than that, the width 
would further decrease. 2) The sliders default position is based on the current 
browser width, the user can then request more complexity or more simplicity. 3) 
An on/off switch between the current width of the content or the lowest width.


Option 2: Article/Important Content Only 
(mock-up<http://wiki.fluidproject.org/download/attachments/32014373/uio_simplify2.jpg>)

Clears all interface elements except the main content. Removes possible 
distractions, deters exploring other content, and encourages the user to focus 
on one thing (similar to Readability<http://www.readability.com>). The rest of 
the website is navigable only through an expandable/collapsable 'Table of 
Contents' that acts as a site map for the whole website. The visible content 
would be the articles on the page or content determined by the implementer. 
This content would also be displayed in a linear form (e.g., article images 
that are in side columns would be positioned in between the text column). 
Generally only content unique to the page would be visible. Navigation menus, 
footers, side bars, etc. would be hidden. As a result, the website hierarchy 
and structure should be clearly revealed in the 'Table of Contents' since it 
becomes the only consistent way to access other parts of the site. Potential 
problems may arise with websites with more complex structures that would be 
difficult to communicate with just one navigational piece.


Overall, the first option aims to provide the user with a linear presentation 
of all the content from the most important to the least and the second option 
goes a step further and omits non-essential content. The first option is 
intended for users that need a prioritized list of information and features and 
the second for users that need to focus on one thing at a time with minimal 
distractions.

As these options reflect different use cases, maybe we should offer them as two 
levels of simplifying content presentation? On the first level all the content 
is linearized and on the second all distractions are removed, moving the 
navigation to a 'Table of Contents'.

Thoughts?

Thanks!
Joanna







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