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*Google Announces $10 Million Android Developer Challenge *
Challenge to Inspire Innovation and Improve Mobile Experience
MOUNTAIN VIEW, Calif. (November 12, 2007) – Google (NASDAQ: GOOG) today
announced the Android Developer Challenge, which will provide $10 million to
developers who build mobile applications for Android™, the first complete,
open, and free mobile platform. The Challenge is designed to support the
developer community and spark innovation on the Android platform by awarding
cash prizes ranging from $25,000 to $275,000 to developers whose
applications are picked by a panel of judges.
"We've built some interesting applications for Android but the best
applications are not here yet and that's because they're going to be written
by developers," said Sergey Brin, Co-founder and President, Technology,
Google. "We'd like to reward these developers and recognize them as much as
possible."
"We believe that the Android platform offers developers a unique opportunity
to create truly innovative mobile software," said Andy Rubin, Google's
director of mobile platforms. "We're challenging developers to stretch their
imaginations and skills to leverage the full capabilities of this new
platform and to create something amazing."
Android was announced on November 5 by the Open Handset AllianceTM, a group
of more than 30 technology and mobile industry leaders committed to
fostering innovation on mobile phones and offering a better consumer
experience. The Alliance will provide developers with a new level of
openness that enables them to work more collaboratively. Today, the Alliance
released an early look at the Android software developer kit (SDK) that
includes the documentation, sample projects, development tools, emulator,
and libraries that developers will need to build an Android application.
Today's Android SDK announcement can be found on the Alliance blog:
http://android-developers.blogspot.com.
The $10 million total in the Android Developer Challenge will be distributed
equally between the Android Developer Challenge I and II. Submissions for
Challenge I will be accepted from January 2 through March 3, 2008, and the
50 most promising entries will be recognized by end of March with each
receiving $25,000 awards to fund further development. These 50 entries will
then be eligible for even greater recognition by applying by May 1, 2008 for
ten awards worth $275,000 each and another ten worth $100,000 each.
Recognition for the top apps among those entries will be announced by end of
May 2008. Challenge II will launch after the first handsets built on the
platform become available in the second half of 2008.
A panel of technology and mobile experts selected from the Open Handset
Alliance member organizations and the industry in general will judge all
qualifying entries. Awards will be given to the developers whose
applications leverage all that the Android platform has to offer in order to
provide consumers with the most compelling experiences. Developers retain
all intellectual property and other rights to their applications. Interested
developers should: 1. Download the SDK at
http://code.google.com/android/download.html 2. Build a great app. 3. Submit
an application between January 2 and March 3, 2008.
Additional information about the Android Developer Challenge can be found at
http://code.google.com/android/adc.html
About Google Inc. Google's innovative search technologies connect millions
of people around the world with information every day. Founded in 1998 by
Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top
Web property in all major global markets. Google's targeted advertising
program provides businesses of all sizes with measurable results, while
enhancing the overall Web experience for users. Google is headquartered in
Silicon Valley with offices throughout the Americas, Europe and Asia. For
more information, visit www.google.com.
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