I realize that many of the people working on this are new, but have you given any thought to replicating / updating the "Personal Appeal" approach from 2005. Adjusted for changes in traffic, there is a good argument that the "Personal Appeal from Jimbo Wales" (last portion of Q4 2005 fund drive) had a higher response rate than any of the others that have been tried during the last several years.
http://wikimediafoundation.org/wiki/Personal_Appeal http://en.wikipedia.org/w/index.php?title=MediaWiki:Sitenotice&oldid=33615576 Only the early phase of Q3 2005 got similar play: http://en.wikipedia.org/w/index.php?title=MediaWiki:Sitenotice&oldid=21666716 You'll notice that both of those turn on the "Wikipedia needs your help" meme that has worked well this time as well. -Robert Rohde On Tue, Nov 25, 2008 at 4:19 PM, Rand Montoya <[EMAIL PROTECTED]> wrote: > Hey All-- > > There has been a lot of good feedback on the first set of site notices and > we've taken those ideas and, I think, done a pretty good job of implementing > fixes across projects and languages. The tech team has done fabulous work. > > You can see a brief statistical summary of the Phase I notices here: > http://blog.wikimedia.org/2008/11/25/wikimedias-fundraiser-which-banners-click/ > Please feel free to comment in the blog. We're going to be doing some short > term testing of some minor tweaks to the Phase I notices soon. > > Which brings us to Phase 2. We are trying to juggle two separate concepts in > designing the site notices: 1) we want our viewers and visitors to see and > understand that their donations are important to the mission of Wikimedia > Foundation and 2) we want our visitors to be stimulated into giving without > being too disruptive. > > As such, Phase 2 drafts can be found here: > http://meta.wikimedia.org/wiki/Fundraising_2008/design_drafts. We are > attempting to re-define the space in a different manner to encourage those > who have not yet donated. The Quotes site notice will have 6 different quotes > (all translated, we hope) rotated in. We will continue the same wiki project > specific coding and current collapse/expand features that we have now. These > are just drafts. > > Please comment on the page or in the discussion section. I'm also happy to > hear any suggestions that you might have. Post your designs or drafts as well. > > Phase 2 notices will go live the week of December 1st...pending the time > needed by our volunteer translators and the tech team. > > Phase 3 (slate for mid December) will focus on an end-of-campaign push and > might include video elements. > > On a side note, we updated our comparative statistical presentation: > http://wikimediafoundation.org/wiki/Special:FundraiserStatistics. These > charts compare 2007 vs. 2008 including only gifts of less than or equal to > $10,000. > > -Rand Montoya > Head of Community Giving > > -- > Rand Montoya > Head of Community Giving > Wikimedia Foundation > www.wikimedia.org > Email: [EMAIL PROTECTED] > Phone: 415.839.6885 x615 > Fax: 415.882.0495 > > > > _______________________________________________ > foundation-l mailing list > [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l > _______________________________________________ foundation-l mailing list [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/foundation-l
