2009/9/17 Michael Peel <[email protected]>:

> This doesn't seem quite right to me. "average" donors may financially
> be worth less in each donation, but remember that there's a lot more
> of them, and they're more likely to give repeat donations. Also,
> there's more to "worth" than just financial, e.g. in good will /
> spreading the word.


It's generally a sort of power-law graph, like so many things are.

http://en.wikipedia.org/wiki/Power_law

They're all worth chasing at all levels.


- d.

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