On 7 November 2010 16:05, Anthony <[email protected]> wrote:
> On Sun, Nov 7, 2010 at 11:03 AM, Thomas Dalton <[email protected]> 
> wrote:
>> On 7 November 2010 15:50, Fred Bauder <[email protected]> wrote:
>>> We use a tab at the top of the article to link to the ad page. No one has
>>> to click on it; but if you're looking for buying, or investigating
>>> products, you will.
>>
>> The click-through rate would be tiny and therefore so would the revenue.
>
> I would think the click-through rate would be above-average.  People
> who want ads are more likely to click on those ads (also less likely
> to be using ad-blocking software).

They won't be people that want ads, though. They'll be people that
want ad revenue for us. If they click, they'll be clicking to get us
revenue and not actually buying, which advertisers stopped falling for
years ago.

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