I put up a new website.  I just paid an additional, $450 to put a searchlight on it.  These are 33 monthly pop up ads which appear on the side of the screen, (for 1 year).  Every time I log on, I never see them.  But others have.  Over the weekend, I booked 2 gigs from it.   It could have been 4, but I wasn't available.  It paid for itself already in just 2 days.  
 
I was just wondering how, when you goggle a clown in New York, or the Bronx, how I can get my business to show up.  I've added the necessary keywords to my site, etc, but I never can find myself on the net, unless I type in my name specificially, aprylcadabra.com.   Confused!  Does anyone know anything about advertising on the web?    Any suggestions?

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