Hi Bill

>I'm having a hard time understanding why so many folks are becoming so
>emotional over Adobe as of late. I mean, yes, they make a tool I use,
>but it's only one of 14 tools I use regularly.

It was a piece of anti-serendipitous marketing that rates alongside that of my 
gas supplier, who recently put the gas up to its highest-known-ever price via 
an 'emergency surcharge', then the following week sent me a latter telling me 
how grateful I should be that they'd pegged the prices until 2006. Think feet, 
shooting, large calibre, multi-barrel.

Ok, maybe I'm over-reacting a little, but I do feel bitter, very bitter, about 
the demise of Mac FrameMaker, and by extension about Adobe's 'support' and 
promotion of FrameMaker generally. Prior to the Chautauqua, we were drip-fed by 
NDA-signatories about 'good news' that was worth waiting for, but I fail to see 
where it was. Yes, I too use lots and lots of tools regularly (including 
InDesign, Illustrator, Photoshop and Acrobat), but if I had to specify one that 
was 120% mission-critical to my own work, it would be FrameMaker. I therefore 
do feel bitter about the fact the Adobe can commission an on-line survey, no 
doubt at considerable cost, that neither mentions FrameMaker nor gives you any 
opportunity to rate its importance or give feedback on Adobe's handling of the 
product. All the questions were about CS, Acrobat, web development, graphics 
and corporate doc management tools. It's just an indication of Adobe corporate 
marketing-think, and it depresses me.

>If Adobe or any of the other vendors decides to kill a product or change 
>direction, I'm certainly not going to take it personally... Am I missing some 
>kind of symbiotic life-bond with FrameMaker or something???

Yes, with the greatest respect, I think you are. If Microsoft decided to kill 
Word, or Adobe decided to kill Acrobat, or Nisus decided to kill Express, or 
Macromedia decided to kill DreamWeaver, or whatever, I'd just think 'Oh what 
the heck' and find a replacement. But there are a few - a very few - tools for 
which no practical replacement exists in specific work areas. Excel is one, 
MarketCircle's Daylite is, for me in the Mac world, another, but head and 
shoulders above them all is FrameMaker.

I get work *just because* it's in FrameMaker. I know, like and respect the 
tool, because it unfailingly allows me to get the job done and never lets me 
down. That's why I care so much about its future, and why I'm so irritated and 
worried about its diminishing platform coverage. It's a bit like telling a 
mechanic that the future supply of spanners was in doubt. The 'Mac X 
FrameMaker' thing is a no-hoper, I regretfully agree, I'll run FrameMaker on PC 
if I have to (but *why* should I have to?) but imho it's symptomatic of Adobe's 
general attitude to the product: they bought it in from Frame Corp and then 
didn't know what to do with it. When you think what Adobe could have done with 
FrameMaker since '95 or whenever if, instead of corporate fidgeting and 
off-shoring, they'd expended as many bucks on it as they spent on, say, 
InDesign's development... well, they'd have world-beater.

>The message you copied indicated leading software brands... I would assume 
>that a relatively unchallenged niche tool wouldn't be a good representation of 
>a brand leader, but there I go being pesimistic again. ;-)

'Niche' is probably part of the problem, yes. The other 'leading software 
brands' mentioned in the survey were (from memory) Macromedia, Apple, IBM, a 
few in the corporate docs management arena that I'd not heard of, and a rag-tag 
of alternative PDF creation systems.

Still, the survey had the good grace to ask me at the end how much I'd enjoyed 
completing it. (Any guesses?)
-- 
Steve Rickaby
WordMongers Ltd                          http://www.wordmongers.com

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