In my view, the only reason Windows has dominated personal computing is because Microsoft bullied hardware company into selling its products. It told computer manufacturers throughout the 90s when it built its domination to either use only Windows or to have to pay more for each copy if they didn't. With small margins on PCs, hardware companies were forced to comply until a lawsuit put a stop to this practice. By that time, however, Windows had built a huge installed base, making it very difficult to move an entrenched player (even when the player became entrenched through less than honest means).

Therefore Microsoft's dominance had little to do with having a better image or even better marketing, it had to do with a business plan to bully the market into buying its products. It worked, but Windows dominance in the OS arena has little do with its quality and even less to do with its ease of use.

Ron


Ron Miller
Freelance Technology Writing Since 1988
Contributing Editor, EContent Magazine

email: [EMAIL PROTECTED]
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Winner of the 2006 and 2007 Apex Award for Publication Excellence/ Feature Writing



On Oct 19, 2007, at 2:37 PM, Chris Borokowski wrote:

Another way to say this might, the market is driven by perceived
quality of product as a product. Microsoft Windows is not as stable as
BSD, but it installs easily and lets the average user get up and
running quickly while maintaining high backward compatibility. Is that
higher quality, or lower quality? Not so clear. However, for the task
at hand, defined by the purchasing audience, it is a more apt fit.

I believe that the market is driven by image, including the marketing
you mention, but part of that is a perception of quality as defined by
the needs of the users.

I'm sure that did nothing to simplify this debate. Feel free to flame
me off-list for such blatant non-helpfulness.

--- John Hedtke <[EMAIL PROTECTED]> wrote:

You're making an assumption that the market is driven by quality.  It
is not, though that's certainly a factor.  The market is driven even
more by good marketing.


http://technical-writing.dionysius.com/
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