Kelly is correct; although you may want to visit the trademark owner's
www site to see which flavor (tm) or (R) is correct for a particular
trademark.

The citation could be the Chicago Manual of Style, which echos her,
but this really isn't a style issue -- it's a legal one, which may be
the reason for omission in many style guides.

Art

Art Campbell
               [email protected]
  "... In my opinion, there's nothing in this world beats a '52
Vincent and a redheaded girl." -- Richard Thompson
                                                      No disclaimers apply.
                                                               DoD 358



On Mon, Jan 5, 2009 at 10:56 AM, Kelly McDaniel <[email protected]> wrote:
> There are two symbols: the superscript "TM" and the superscript "R" in a
> circle.
>
> The first means that the user is claiming trademark status. The second
> means that the trademark is registered.
>
> The accepted practice is to use the appropriate mark the first time the
> mark-worthy term is encountered in the text and omit it thereafter.
>
> If you include a legal page, your trademark statements should be
> included depending on the style of the legal statement. For most
> purposes, the display of the mark on the legal page fulfills the "first
> time encountered" guideline.
>
> There is no legal requirement to use either or any mark...regards,
> Kelly.
>
>
>
>
> -----Original Message-----
> From: [email protected]
> [mailto:[email protected]] On Behalf Of Deirdre
> Reagan
> Sent: Monday, January 05, 2009 9:45 AM
> To: Framer's List
> Subject: trademark symbol in text
>
> Hi Framers!
>
> This is technically not an FM question, but perhaps you all can help?
>
> What's the standard practice for using the trademark symbol in the
> text?  Don't use it?  Use it just for the first instance of the
> trademark name?  Use it ever time the trademark name is mentioned?
>
> And is there a style guide ruling on this?  I usually use APA and / or
> GPO Style Guide, but I haven't been able to find any ruling.
>
> Thanks so much!
>
> Happy New Year!
>
> Deirdre Reagan
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