You may recall that I <http://www.sharonburton.com/consumer-feelings-about-product-documentation-r esults-are-in/> ran an opinion poll about this time last year to find out how people feel about product instructions. The results from that poll are freely <http://www.sharonburton.com/recording-of-why-your-customers-are-mad-at-you/ > available here.
It's time to do it again. This year, I've added 3 questions all around the cost of a product and expectations about product instructions. My gut tells me that the more you pay for a product, the more you expect the product instructions to be clear and helpful. That's my hypothesis and I'm interested in how the results hold out. So, <http://survey.constantcontact.com/survey/a07e721s32lhd51sdli/start> to take the poll, go here ( <http://survey.constantcontact.com/survey/a07e721s32lhd51sdli/start> http://survey.constantcontact.com/survey/a07e721s32lhd51sdli/start). Please try to take off your tech comm hats and answer like a regular person who purchases products. Spread the word, tell your friends. The poll will close around the beginning of June and I'll be reporting the results in June. Thank you and stay tuned for ongoing results reports! (Please be assured that none of your personal information is tracked or requested. There is no financial advantage I receive for running this poll - in fact I lose money every time I run one. Contact me if you further concerns, please.) sharon Sharon Burton 951-369-8590 www.sharonburton.com Twitter: sharonburton Author of 8 Steps to Amazing Webinars, available on Amazon and bn.com
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