Fundamental to structured authoring is the concept of the separation of content 
from presentation and delivery. The way a piece of text looks during authoring 
is irrelevant. The formatting and presentation are post-authoring 
considerations, and activities possibly not performed by a technical writer. 
The more content and form are separated, the greater the opportunity to re-use 
that content in different forms, such as paper, Web, mobile, synthetic voice, 
and eBook.

You may register at: http://adobe.ly/12Xv3OF
Session will be recorded and recording link will be emailed to all who register

About the Presenter: Based in Melbourne, Australia, Dr Tony Self (@hyperwrite) 
has over 30 years of experience as a technical communicator. For over 20 years, 
Tony has worked in the areas of online help systems, computer-based training, 
and XML documents. In 1993, he founded HyperWrite, a company providing training 
and consultancy in structured authoring, Help systems, DITA, and technology 
strategy. Tony completed his PhD in semantic mark-up languages in 2011, and his 
book The DITA Style Guide was published in the same year. He is a member of the 
OASIS DITA Technical Committee (and chair of the DITA Help Subcommittee), is an 
adjunct teaching fellow at Swinburne University, and is the Director of 
Training for TCTrainNet, a training initiative of tekom, the German 
professional association for technical communicators.

________________________________

Maxwell Hoffmann |  Product  Evangelist  |  Adobe  |  p. 503.336.5952  |  c. 
503.805.3719  |  [email protected]<mailto:[email protected]>
http://twitter.com/maxwellhoffmann -  
http://www.linkedin.com/in/maxwellhoffmann  blogs.adobe.com/techcomm
Upcoming webinars http://adobe.ly/Pbz6xI    Recorded webinars: 
http://adobe.ly/Pbdp0J


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