Last CalL! TC Camp is TOMORROW at Mission College in Santa Clara, CA.

TC Camp Exclusive: See Adobe's TCS5 in person and maybe win a subscription!

TC Camp, the unconference for content creators, consumers, and the people
who support them, is happening at Mission College in Santa Clara on
Saturday 25 January 2014.

I don't know if you've been to an unconference before, but they are very
different from regular conferences. They are not juried. Sessions aren't
presenter-decided topics. It's much more fluid and much more audience
decided. All session topics are decided by the attendees on the day of the
event. Everyone nominates topics; we vote on them together; and then, those
sessions with enough votes get scheduled into the agenda. You can guarantee
there is always a session happening that you're interested in.

Unconferences are all "hallway" - like the hallway conversations you have
between session at regular conferences. At an Unconference, you get the
chance to work with other people to really wrap your arms around a topic
and figure it out as it applies directly to you.

The main unconference (afternoon) is Free. We have an expert panel to kick
things off which Scott Abel is moderating.

If you're interested, there are morning workshops that cost a modest $30.
The workshops happen in the morning before the main unconference starts.

There are 6 morning workshops to choose from that will help get the
creative juices flowing:

* Structured Authoring - lessons learned from the pioneers. Tracy Baker
(F5), Wendy Shaffer and Amy Bowman (VMWare) will be giving advice for
people learning DITA. All three of them were early DITA adopters and
learned by fire. They are passing on their lessons learned so you can
benefit from their experience.

* Analytics - learn how to apply and interpret analytics to improve your
content. You have a chance to hear from analytics folks (marketing folks)
about some of the secrets of SEO and using analytics, it's a great

* Content Strategy - Strategy from the outside (your customer's side). Pam
Noreault (ACI Worldwide) and Chip Gettinger (SDL) are presenting about
thinking strategically about xml publishing projects. It's lessons learned,
but from a manager's perspective. Pam's done it twice, and the second time
she decided to rearchitect content from the Customer's Perspective. This is
absolutely going to be a great session.

* Responsive Design - learn how to improve your authoring so your content
looks good anywhere. Mike Hamilton, from MadCap Software, will explain and
show techniques for authoring and delivering of content that responds to
the user needs whether they be handheld, mobile, or full screen PC so that
it not only works from a responsive design standpoint, but increases
usability and customer satisfaction.

* Content Quality - improve authoring and publishing efficiency and the
experience of your users. Doug Gorman from SimplyXML is talking about how
to improve authoring efficiency, publishing efficiency, re-usability, and
the experience of your information consumers. His workshop is doctype and
tool-independent because these lessons apply universally.

* Adobe - all about TCS5! This will be the first public showing of TCS5!
Max Hoffmann will be here to give the world premiere demo of the product
that was released on Tuesday this week

It's an amazing experience - energetic, dynamic, and all about the
attendees learning from each other.

If you want to see what someone from the SF STC had to say about last year,
he wrote up a review here for their December Newsletter:

For more information about this year's event, the detail page is here:

I hope that we'll see you there!

On Wed, Jan 22, 2014 at 3:27 PM, Maxwell Hoffmann <>wrote:

>  For any list members in the SF Bay Area, you have an opportunity to see
> the first live public demo of FrameMaker 12 this Saturday, Jan 25 at 8:45
> AM, in a TC Camp workshop I’m giving at Mission College, Santa Clara.
> The free workshop is courtesy of Adobe’s sponsorship of TC  Camp. Other
> portions of the TC Camp later in the day require a modest fee; I attended
> last year and can highly recommend it. I hope to see some of you early
> Saturday morning when I will be sharing new features in Tech Comm Suite 5,
> FrameMaker 12, FrameMaker XML Author 12 and RoboHelp 11.
> Information on the session, with a link to register may be found at:
>  * ------------------------------ *
> *Maxwell Hoffmann* |  Product  Evangelist  |  Adobe  |  p. 503.336.5952
> |  c. 503.805.3719  |
> ** <>*
> -  
> ***<>*
> <>*
> *Upcoming webinars <>
> Recorded webinars: <>*
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